Vision & Mission


Our Vision is to be a leading international player in Halal* food market, offering highest quality that consumers trust.

Our Mission is to offer a broad range of high quality Halal food products to discerning consumers, widely available and visible in all relevant market segments.

*Halal is not restricted the slaughtering only but halal values, which means ethical / Islamic way of conducting the business.

Core Values


S.W.I.T.C.H.


  • Self-belief
  • Winning
  • Integrity
  • Team work
  • Customer-Centricity
  • Humility